Corey Graham 2.0

The Web Enabler...enable your passion and build your business in our always on/always connected world.

  • Home
  • Welcome
  • About
  • Contact
  • Podcast
  • Photography
  • Work With Me
  • Speaking
  • Recommended Tools
  • Advertise
  • Store
  • Categories
    • Entrepreneurship
    • Marketing
    • Social Media
    • Productivity
    • Strategy
Home » Review Of IABC Barbados Seminar – “When Social Media and Crisis Communications Collide”

Review Of IABC Barbados Seminar – “When Social Media and Crisis Communications Collide”

By Corey Graham 2.0 Feb 26 4

Richard Thomas – VP Professional Development

Richard Thomas – VP Professional Development

 

I attended the IABC Barbados Seminar yesterday entitled, "When Social Media and Crisis Communications Collide". It is actually my second time attending an IABC Barbados event since the launch of the organization on May 8, 2008. I must say has been a real pleasure to watch something grow. I believe its a part our human instinct. It was very fulfulling to be attending the seminar. 
(You can read my previous post here and  check out my review of the inaugural meeting here too. Actually u can see how this blog looked back then – Click here to see the first version of this blog – Go Retro

The Seminar

Gerard Braud of Braud Communications delivered a thought provoking but simple and logical presentation. He clearly identified the need for businesses and organizations today to have a well thought out crisis communication plan which will enable them to react quickly in times of crisis. He used striking examples to show how the immediacy of social media has now made it critical for organizations and businesses to respond quickly and effectively to any crisis impacting them.

The birth of social media no longer affords businesses and organizations the luxury of waiting a few hours … even days to make a statement to the public. He shows that time it took to-

  • access the situation
  • make a decision
  • write the statement or press release
  • get a statement or press release approved all the key players, in and organization

Those hours have not been cut down to mere minutes by the beast that is social media. 

He also showed that a business crisis is not only restricted to the big catastrophes like a natural disasters etc, but it is really any emergency situation that impacts the business or organization. e.g. an employee falling dead or executive mis-conduct. He illustrates that the crisis communication plan is not only about "saving the skin" of the business but it could also save real "skin" of the persons involved in the business both internally and externally. To colour this point he used the example of Virginia Tech University whose outdated crisis management plan meant that it took them just over 3 hours to respond to a shooting on their campus. This slow response time resulted in 29 students losing their lives because there was a second shooting!! 

He ended by showing how to develop an effective crisis communication plan. The key points I would distill out from his plan are actually pretty simple – planning, preparation and practice.

I throughly enjoyed the spirited discussion afterwards with the members of IABC Barbados and attendees of the seminar in general. It was good to get the Caribbean/Barbados perspective on this subject.

There were lots of interesting takeaways from the event which I am sure I will illustrate from time to time in future posts.

 

The Verdict

Overall it was a very insightful and thought provoking evening with some great food and networking after.

 

Special Treat

 

As a special treat, here is a podcast of a chat I had with the founding president of IABC Barbados, Christal McIntosh. In the pod, Christal shares the intriguing story of how IABC Barbados was born from a social network she created 2 years ago and more.

Listen to it here 

 

Work Smart, Love Life,

Corey Graham 2.0

Tags: Barbados, braud communications, Business Industry, Caribbean, Christal McIntosh, crisis communication, crisis communication plan, Crisis management, founding president, gerard, Gerard Braud, iabc, IABC Barbados, International Association of Business Communicators, Professional certification, seminar, Social Media Categories: Business Industry, Entrepreneurship, Leadership, Professional, Small Business, Social Media

Prev
Next

Comments

  1. Gerard Braud says

    03/06/2010 at 9:56 PM

    Corey – I'm so glad you found the program useful. The future of keeping up with social media in a crisis will in part be based on using online tools that let us communicate faster than ever before.

    The best thing people can do is to stop being in denial. Most think that if they have a crisis, they'll just cross that bridge when they come to it.

    The best time to prepare for a crisis is on a clear, sunny day. The worst time to deal with a crisis is in the throes of a crisis.

    Many thanks,

    Gerard Braud

  2. coreykgraham says

    03/07/2010 at 9:33 AM

    thanks Gerard for taking the time to comment. It is a very good point to plan for those tough times.

    Denial is something we do as human beings all the time. I guess we thrive on actually seeing it and certainty.

    Thanks again for the comment.

  3. Flexible Packaging Companies says

    03/10/2010 at 12:57 PM

    Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.

  4. Flexible Packaging Companies says

    03/10/2010 at 4:57 PM

    Thank you for all the great posts from last year! I look forward to reading your blog, because they are always full of information that I can put to use. Thank you again, and God bless you in 2010.

Leave a Reply

Your email address will not be published. Required fields are marked *

Join My Mailing List

I promise to only send you some the latest posts and other insights to help you enable your business in our always on/always connected world!

INSTAGRAM @ COREYKGRAHAM

[instagram-feed]

Random Posts

Caribbean Music Industry Networking Organization (CaMINO) Just Formed

Press Release announcing the formation of The Caribbean Music Industry Networking Organization (CaMINO)

Corey Graham 2.0
Follow on
Twitter
Connect on
Facebook
Copyright © 2023 Corey Graham 2.0
Drenalin Website