My previous post must have my regular readers and subscribers confused at the moment, wondering how am I only just naming the blog after almost 5 months of serious blogging.
Do Names matter …. Really Do they?
The truth is this blog never did quite have a name! The previous title was simply “Corey Graham 2.0”. It was initially put there by the web architect as a placeholder, so that he could do his tests and get the blog up and running, but I never did change it till now!
When I first saw the blog I was in love with the layout than anything else! After that novelty wore off, I turned my attention to writing great posts. I felt that was were I needed to focus my attention and take the time to make sure that my blog is bringing real value to my readers and subscribers….. I was really feeling the pressure.
Doing the Reverse Value First Name after!
I used to worry more about the appearance of things rather than focus on the value that my chosen product brought to its audience. There was not enough time spent on making sure that my product was really connecting with the audience. Usually, whenever I had an idea, I would spend a tremendous amount of time and energy into finding the right name and then creating a perfect symbol/logo and less on the value it was to deliver.
It became obvious from my successes and failures that when it comes down to it, people want value, they want a job well done! Once they get that, then they won’t mind some fluff on top of that….they will tolerate it, even enjoy it.
But when there is no value/low value, there is a zero tolerance for the fluff. I don’t want to be the one to smile and say “Have a nice day” to a customer who feels robbed.
Changed focus – Providing Value
My focus now is to ensure that value is truly being delivered to the people. I will start with the core things and then build out the fluff after. This whole “Corey Graham 2.0” is my pet project for practicing this changed focus. I have total control and that makes it an honest test of my understanding. They say you learn by doing right? So I am doing.
This blog is only just getting an official name, and there is no official symbol/logo for Corey Graham 2.0, however I am already sure I am providing a great deal of value to people around me and through my posts based on the comments of my readers and subscribers (on the blog and off the blog.)
The Corey Graham 2.0 Story
Last November with 2008 fast approaching, I had made a list of things I wanted to accomplish in 2008. As I thought about more about 2008 the idea hit me to call myself Corey Graham 2.0. It would add a little fun, and it was a way to get people around me more involved. When people call me CG 2.0, it would be a reminder for me to stay focused on my goals. 2.0 was mainly just about taking it to the next level.
I was really creating the environment for me to succeed, making it public so that I would live up to the goals and stay focused.
There were no big long speeches, no great fanfare. And little did I know the DNA for the new “brand” was built with my 2008 resolutions and then coded into Corey Graham 2.0. And then it began
I started making the changes to take things to the next level and become this Corey Graham 2.0. I made sure to remain simple, consistent and focused.
Over time Corey Graham 2.0 spread into my email name and signature into social networks etc. Across all platforms the message was simple, consistent and focused.
And it was successful! Corey Graham 2.0 is now almost as common place, people call me it all the time now, and ask me what it means. People I have just met ask me about it. Its always in my face.
The full explanation of what Corey Graham 2.0 means is in the next post, coming tomorrow – Why am I 2.0?
Another LLU (Life Lesson University) Lesson Learnt – What is a Brand?
After years and years of new ideas and many new initiatives started and several names cast out in public the life lesson was finally learnt.
I finally completed another LLU (Life lessons University) course…..
A brand is not a nice sounding name, its not a flashy new logo, nor is it even a name like Corey Graham 2.0.The brand at its is very core are a set of beliefs, goals, ideals for an entity. Its really like the DNA of a company or organization. It answers questions like What is this?
- Why does it exist?
- What does it do?
- What are the emotions involved?
- And it answers them clearly!
Once you got all the covered then you slap a name and logo on top of that and invest your time, energy and resources into making this name and logo represent the brand.
Its investing in manifesting the brand in a physical form. Yes so that you can communicate the entire brand through a name or a logo.
A cool name is just that – a cool name
A cool logo is just that a cool logo
But a brand is so much more…
Corey Graham 2.0