Corey Graham 2.0

The Web Enabler...enable your passion and build your business in our always on/always connected world.

  • Home
  • Welcome
  • About
  • Contact
  • Podcast
  • Photography
  • Work With Me
  • Speaking
  • Recommended Tools
  • Advertise
  • Store
  • Categories
    • Entrepreneurship
    • Marketing
    • Social Media
    • Productivity
    • Strategy
Home » Music 2.0 Is The Next Frontier – Is Soca Already 2.0?

Music 2.0 Is The Next Frontier – Is Soca Already 2.0?

By Corey Graham 2.0 Feb 7 8

I started reading Music 2.0, Essays by Gerd Leonhard(http://www.mediafuturist.com/) Co-Author of “The Future Of Music”. Being 2.0 myself, I was excited to dive in and figure out who was more 2.0 me or the music! 

More Money To Be Made From Music 2.0

Just a few pages in and its already a very interesting book. Gerd Leonhard believes that the pricing structure of the media and music is changing. Although many persons are worried about the declining sales hitting the record companies, Gerd believes that once the structure evolves, there is actually going to be more money on the table for everyone. I will have to keep reading further before I can reasonably comment anymore on this idea.

However, there is something else I have to talk about right now! It really hit me as I read it. Its burning my tongue and its related of cource to our beloved Caribbean Industry.

The excerpt –

Before there were any music “products” that could be purchased, just like a box of soap or a can of beans, music was controlled “by foot” (as my friend and fellow museratus Jim Griffin likes to say). In other words, the artists had to be physically present to perform, and equally, the listener had to be present at the same place and time of the performance. Music was simply a service (as it still is in many developing countries, which is why they will head into Music 2.0 even quicker, skipping the entire product-centric period), and artists enjoyed great influence and appreciation.

This sooo interesting, in my humble opinion as soca music is actually making good use of the internet as the net evolves and becomes more and more a part of our lives. I believe soca is well on its way to a Music 2.0 format.

SOCA 2.0

With music comes a culture, soca’s culture is Carnival. As we move through the year and Caribbean Communities all over the world have their carnivals. Soca lovers worldwide get online to follow the music. Soca lovers search for the latest songs, music videos and performance clips. They budget their spending money for the trip as they research the fete/party schedule and shop around for the perfect costume to parade in the streets on carnival day.

Soca music is now strictly released worldwide. Several artistes and producers email their latest production across the world via email. To “release” their songs. The webmasters, free 2 Air Radio & Internet radio stations make the music available for us all to listen to at our leisure. The webmasters and radio stations in the host countries watch their website hits and radio streams go on fire, as soca lovers from all over the world tune in, and listen to the very latest happenings of the carnival. The music drives the energy of the infectious carnival atmosphere. People want to hear and feel the music while jumping down the road dressed in their colourful carnival costumes.

Sounds to me like the soca music is actually a service or carnival that people enjoy, rather than a product to snatch off the shelves. This is how it has been for years. It continues to grow as the internet gets more and more ubiquitous.

The soca industry is evolving rapidly. However, many of us do not perceive it  as actually in a state of evolution. We see it as something broken, and so we are forever trying to fix it. We readily cut the momentum of an artiste career so they are prepped and ready to sign a record deal with record labels which are actually losing more and more revenue each year.

The floor is now open for discussion. Feel free to express and share your opinion!

 

GET INVOLVED IN The “SOCA NOW” MOVEMENT

Its not just talk, I have enlisted “Soca Now” Movement which aims to push myspace to create a soca category. 

People in the industry all over the world, fans to artiste to managers have been showing their support to this movement… 

The first thing you can do is SEND IN YOUR EMAIL TO MYSPACE …. then you can invite all your friends 

Break down barriers for soca music!

http://groups.myspace.com/socanow 

 

 http://groups.myspace.com/socanow

Red Plastic Bag Bigging Up “Soca Now”


  

 

Corey Graham 2.0

www.coreykgraham.com 

Subscribe to this blog : http://feeds2.feedburner.com/coreykgraham

Tags: Soca Categories: Business Industry, Social Media

Prev
Next

Comments

  1. Simone Harris says

    02/08/2009 at 6:25 AM

    OK Corey…I agree Soca is technologically ahead of the game compared to Reggae and Dancehall. But 2.0 is much more than having releasing songs online….although thats a good start. I just went to Pandora….I wanted to hear some Machel Montano….they didn’t have it! But they suggested that I listen to something similar which was Beenie Man and Lady Saw. They are one of the largest internet radio entities today! So ….. getting soca on this is a huge step in Music 2.0 Thoughts?

  2. Simone Harris says

    02/07/2009 at 11:25 PM

    OK Corey…I agree Soca is technologically ahead of the game compared to Reggae and Dancehall. But 2.0 is much more than having releasing songs online….although thats a good start. I just went to Pandora….I wanted to hear some Machel Montano….they didn’t have it! But they suggested that I listen to something similar which was Beenie Man and Lady Saw. They are one of the largest internet radio entities today! So ….. getting soca on this is a huge step in Music 2.0 Thoughts?

  3. Orlando says

    02/08/2009 at 8:20 AM

    Corey, this was a interesting read. To Simone, yes we do need Soca on websites like Pandora. I think that the general consumer outside of the Caribbean is not educated on the difference in the music. The effort that Corey presented with adding a Soca category to myspace is one in many steps we can take to bring education to others who don’t know

  4. Orlando says

    02/08/2009 at 1:20 AM

    Corey, this was a interesting read. To Simone, yes we do need Soca on websites like Pandora. I think that the general consumer outside of the Caribbean is not educated on the difference in the music. The effort that Corey presented with adding a Soca category to myspace is one in many steps we can take to bring education to others who don’t know

  5. Simone Harris says

    02/10/2009 at 7:55 AM

    Corey Also press Myspace Music…..and Topspin

  6. Simone Harris says

    02/10/2009 at 12:55 AM

    Corey Also press Myspace Music…..and Topspin

  7. Corey Graham 2.0 says

    02/10/2009 at 2:05 PM

    for sure soca still have many bridges still in terms of being represented on the world stage. I think its more that soca has the structure in place already to take full advantage of these services for now, http://www.toronto-lime.com & http://www.trinijunglejuice.com to be on these other services it can be seen as a natural progression since the foundation is already built.

  8. Corey Graham 2.0 says

    02/10/2009 at 7:05 AM

    for sure soca still have many bridges still in terms of being represented on the world stage. I think its more that soca has the structure in place already to take full advantage of these services for now, http://www.toronto-lime.com & http://www.trinijunglejuice.com to be on these other services it can be seen as a natural progression since the foundation is already built.

Leave a Reply

Your email address will not be published. Required fields are marked *

Join My Mailing List

I promise to only send you some the latest posts and other insights to help you enable your business in our always on/always connected world!

INSTAGRAM @ COREYKGRAHAM

[instagram-feed]

Random Posts

Podcast : Lisa Wickham Tells Her Story & Speaks About The Best Of The Caribbean Tales Film Festival 2010

This podcast features a talented and multi-faceted Trinidadian lady in Lisa Wickham. Lisa has been on TV in the twin island republic for most of her life gracing the screen from just 6 years of age.

Corey Graham 2.0
Follow on
Twitter
Connect on
Facebook
Copyright © 2022 Corey Graham 2.0
Enter Your Network Text