I started reading Music 2.0, Essays by Gerd Leonhard(http://www.mediafuturist.com/) Co-Author of “The Future Of Music”. Being 2.0 myself, I was excited to dive in and figure out who was more 2.0 me or the music!
More Money To Be Made From Music 2.0
Just a few pages in and its already a very interesting book. Gerd Leonhard believes that the pricing structure of the media and music is changing. Although many persons are worried about the declining sales hitting the record companies, Gerd believes that once the structure evolves, there is actually going to be more money on the table for everyone. I will have to keep reading further before I can reasonably comment anymore on this idea.
However, there is something else I have to talk about right now! It really hit me as I read it. Its burning my tongue and its related of cource to our beloved Caribbean Industry.
The excerpt –
Before there were any music “products” that could be purchased, just like a box of soap or a can of beans, music was controlled “by foot” (as my friend and fellow museratus Jim Griffin likes to say). In other words, the artists had to be physically present to perform, and equally, the listener had to be present at the same place and time of the performance. Music was simply a service (as it still is in many developing countries, which is why they will head into Music 2.0 even quicker, skipping the entire product-centric period), and artists enjoyed great influence and appreciation.
This sooo interesting, in my humble opinion as soca music is actually making good use of the internet as the net evolves and becomes more and more a part of our lives. I believe soca is well on its way to a Music 2.0 format.
With music comes a culture, soca’s culture is Carnival. As we move through the year and Caribbean Communities all over the world have their carnivals. Soca lovers worldwide get online to follow the music. Soca lovers search for the latest songs, music videos and performance clips. They budget their spending money for the trip as they research the fete/party schedule and shop around for the perfect costume to parade in the streets on carnival day.
Soca music is now strictly released worldwide. Several artistes and producers email their latest production across the world via email. To “release” their songs. The webmasters, free 2 Air Radio & Internet radio stations make the music available for us all to listen to at our leisure. The webmasters and radio stations in the host countries watch their website hits and radio streams go on fire, as soca lovers from all over the world tune in, and listen to the very latest happenings of the carnival. The music drives the energy of the infectious carnival atmosphere. People want to hear and feel the music while jumping down the road dressed in their colourful carnival costumes.
Sounds to me like the soca music is actually a service or carnival that people enjoy, rather than a product to snatch off the shelves. This is how it has been for years. It continues to grow as the internet gets more and more ubiquitous.
The soca industry is evolving rapidly. However, many of us do not perceive it as actually in a state of evolution. We see it as something broken, and so we are forever trying to fix it. We readily cut the momentum of an artiste career so they are prepped and ready to sign a record deal with record labels which are actually losing more and more revenue each year.
The floor is now open for discussion. Feel free to express and share your opinion!
GET INVOLVED IN The “SOCA NOW” MOVEMENT
Its not just talk, I have enlisted “Soca Now” Movement which aims to push myspace to create a soca category.
People in the industry all over the world, fans to artiste to managers have been showing their support to this movement…
The first thing you can do is SEND IN YOUR EMAIL TO MYSPACE …. then you can invite all your friends
Break down barriers for soca music!
Red Plastic Bag Bigging Up “Soca Now”
Corey Graham 2.0
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