I saw this video and I immediately thought of LIAT or Caribbean “budget” airline. magine the endless possibilities as LIAT fly us around the Caribbean!
Think about heading to Trinidad Carnival on LIAT and listening to the socarised version of the flight accouncements. Let me tell you there are several Carnivals and Festivals in the Caribbean and Cricket is also another big attraction.
How many Festivals and Carnivals are there in the Caribbean you think? Well LIAT has 22 destinations and each country has just about 2 major festivals! Don’t believe me?
Check it out www.caribbeanentertainmentsearch.com (search for the “(country name) festival or (country name carnival)”
What about getting an Artiste from one Island and having them do a small performance on a plane? LIAT doesn’t have a TV! I say live entertainment!I know its only 20 people, but its an intimate setting with people from all walks of life, and from around the globe! LIAT gets some in-flight entertainment and the artiste gets to fly to another island.
Wait hold on, the ideas are flowing. The artiste can spend a few hours in a neighbouring island, produce a track with a a producer or Artiste from that Island and then head back to their homeland. And all the while the artiste is twittering and updating his/her facebook, myspace and bigging up LIAT to their fans. Imagine the song then becomes a hit in both islands, LIAT can certianly leverage that to encourage more travel! Imagine if it then turns into a movement, there will be certainly alot of benefits for LIAT there, as lasting friendships and business relationships develop.
Look at that! A simple idea can help to grow a truly Caribbean Community, via the Music Industry.
Now that is just 1 industry, how can this idea be repeated in other industries?
Please by all means share your ideas, the powers that be at LIAT might just be reading this. Trust me it really is not that far fetched!
Actually come to think of it, would not not be a good core strategy for LIAT to incorporate into its current plan?
Corey Graham 2.0