We hear a lot about social media daily and in your business I am sure you are approached often about incorporating these new tools into your strategies, right at the central nervous system. There are several people who are pro-social media, myself included, who are consistently sharing the benefits in every way possible and from every conceivable perspective. The thing is though what happens in a crisis? When the sea of social media tools and networks only serves to strengthen the hurricane?
Now for those of you in Barbados the International Association Of Business Communicators – Barbados (IABC Barbados), is putting together a teleseminar to discuss this exact point. Now for those of you outside of Barbados, stay tuned in, as I will be posting the key points from the session.
Christal McIntosh, President of the IABC Barbados expands on this –
When a crisis hits, companies without a crisis communication plan may lose control of the story while management and the legal department are still agonising over the press release, says the head of a local organisation for corporate communicators.
“You can’t wait until the crisis is upon you to start figuring out how you will communicate with stakeholders and the wider public,” warns Christal McIntosh, president of the Barbados chapter of the International Association of Business Communicators (IABC).
“You need a written plan that anticipates the major crises that could affect your company, and spells out who is going to do what and by when, if any of those crises occur.”
McIntosh says the advent of social media has dramatically altered the speed at which companies have been accustomed to communicate when a crisis happens.
The Seminar Details
The seminar is scheduled for 6.00 p.m. on Thursday, February 25th, at the Christie Room, Barbados Light & Power Annex, Garrison Hill, and will cost $40 for non-members.
Professionals interested in registering should call 626-6728.
THE CRISIS COMMUNICATION PLAN
Without one you can lose control of the story – FAST!
IABC Barbados Invites You To:
“When Social Media and Crisis Communications Collide”
This hour-long teleseminar will reveal valuable tips on how to approach the task of developing a crisis communication plan that recognises the speed of today’s social media. It is presented by Gerard Braud, of Braud Communications, New Orleans. An IABC member, Gerard specialises in developing and writing crisis communication plans for organisations including hospitals, universities, and corporations.
Come prepared to listen, learn, and share your own experiences.
Date: Thursday, February 25th, 2010
Time: 6.00 p.m. – 8.30 p.m.
Location: Christie Room, Barbados Light & Power Annex; Garrison Hill, St, Michael
Fee: Non-members $40; members $25
Light refreshments will be served.
To register contact Richard Thomas – VP Professional Development at 626-6728 or email firstname.lastname@example.org.
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