Marquita Sugrim (Marketing Executive) & Alex Tasker (Head Of Sales and Marketing) for Digicel Barbados
In this podcast I chat with Digicel Barbados' Head Of Sales and Marketing – Alex Tasker & Marketing Executive – Marquita Sugrim about one of their 2010 summer promotions affectionately called "Blackberry Doctor". see the Blackberry Doctors.
The Blackberry Doctor is an interactive radio show featuring 2 of Digicel Barbados Blackberry experts sharing tips and tricks on the blackberry.
They share with me :-
- how they came up with the Blackberry Doctor campaign
- they describe the actual Blackberry Doctor Radio Program
- their innovative approach to marketing
- their plans for using a social media approach in their marketing going forward.
- their thoughts on the ROI on social media
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