Many of those that walk among us have the dream of having our brilliant idea nicely packaged and on the shelves of thousands of stores worldwide, with customers excited to walk to the cashier with your product in their hand. We would love that fat pay cheque to us when our product X is selling in volumes comparable to Coca-Cola or even similar to Miss Robyn Rihanna Fenty. We go off in our little groups and super secret meetings cooking up the plans, and wondering how exactly will we get to that point? How do we reach that level?
It could be a magazine, a clothing line, a new album, even drink mix (recipe) we are dreaming to have packaged and on and off the shelves like hot cakes.
Picture it. Your precious idea mixed with months/years of hard work and deep thought materialising into a beautifully packaged product. Now imagine it one the shelves in just the right spot for the lights on the show windows to hit it from just the right angles. And now enter that store and imagine it in some primely placed location, where people in their numbers come buy theirs. Watch them pick it up with excitement and purchase it! That’s a good dream!
In some cases though the shelf space might be alot less obvious. Its having your song become the worldwide summer party anthem. Rotating on the radio waves, calls for interviews coming from all types of media all over the world, you are headlining most of the major summer events worldwide. Maybe you don’t sing but you are representing that artiste, I am sure you would be smiling, the director of the new music video too. Everyone making it big! In this case there is not a physical shelf, but you are fighting for space on the radio, on the new big show.
I have been part of a lot of “shelf space” discussions in one way or another and I can tell you it really does feel like an impossible task to claim some for your own. Especially feel it right after you have pictched your idea to one of the “shelf space” gatekeepers and got shot down. You gave the DJ the song and he just ain’t playing it, you talked to the magazine editor and they are completely uninterested in doing a feature your product or idea. In some cases its not because your product is bad but its not not a convenient for them, and that is that. Oh yeah timing is a big key, I will be blogging about that for sure. Anyways, back to track…. its not a convienent time and your battle for “shelf space” is over before it began. I know you have been there, I would admit it! Yes I know what its like to feel sooo helpless! Sitting there in the agony and fustration…. unconscious from the small-minded people that can’t see past their nose. Those people that cant see what a great product have and how it will revolutise the world. Yes, that’s right the world would never been the same again!
One day while in this state I fell into a semi-conscious state and day dreamed i was in The Matrix Yes CG 2.0 the Movie star……
Illustration by Jaryd Niles-Morris
….. Morpeus had decided it was time I visited the Oracle
Here I am sitting on the floor waiting for the Oracle to be ready for me. I glanced to a side and saw a Chinese looking 8 year old boy, sitting looking at a spoon bend it! yes bend it! by looking at it!
WOW, He definately have my attention, he caught me looking at him and stopped. He handed me the spoon and said quietly
I took the spoon but I didn’t have a clue where to begin.
He whisphered to me, “Do not try to bend the spoon, but to instead realise that the spoon does not exist.”
At the point in time any advice was good advice! I tried it and nothing happened. Then I tried it a second time it worked !!!! Before I could wrap my head around the idea that i just bent a spoon with my mind, I was off to see the Oracle
I entered the room, Oracle greeting me
Orcale : Corey….
CG 2.0 : Excuse me Oracle with all due respect, its Corey Graham 2.0 – this is not NEO. I have 2 names and a number.
Orcale: Yes of course, Corey Graham 2.0 you are very disturbed
CG 2.0: Yes I am
Orcale: Its the gate keeper isnt it?
CG 2.0: Yes, it is how did you know…
She smiled and said,
Orcale : And you feel like the gatekeepers can’t see that you are THE ONE
CG 2.0 : Are you 2.0 too ?
Orcale : Your humour is infectious,
I am now quite perplexed. Not having realising where the joke came from, And not having a clue what is going on.
Orcale: Does the spoon outide this door still exist?
CG 2.0: No, well yes.
Orcale: Does “shelf space”? know thyself. Walk your path.
Do you get it??
I didn’t but I thought about it for months and months.
My theory is that the shelf space in the world today is actually is changing the web is increasing the amount of shelf space there is. And its ever increasing. Between reviews and online shopping people now have a much wider range of products to choose from. Alot more that 5 products that made it onto the shelf on the store.
Question? Do you think Google has some shelf space for you ?