Publicity Strategy Pays Off Big For Bandleader Brian Mc Farlane (TT)
I am not sure if you heard as yet, just over a week ago Band Leader Brian Mc Farlane owned the front page of every newspaper in the twin island republic of Trinidad and Tobago. Oh, and it was not on a weekday. It was on Sunday! Yup! The prime time spot.
No, he did not just get that placement because he is the two-time winner of the “Band of the Year” title in Trinidad Carnival. Nor did he purchase front page advertising in all the newspapers. Hmm, now there is a thought. Boi would I love to be able to have the kind of money! Can you imagine that purchasing that kind of advertising over the counter. Lol.
(Corey Graham 2.0 stops and looks into his wallet imagining)
Right focus boi and write the blog post! Ok from Dreamland…
I was making the point that he was able to accomplish this feet by being REMARKABLE …worth making a REMARK about. Seriously, the man asked the media to be ready for pick up at 5:30 am on Saturday morning! Power to them! Maybe my team and I could have gone there after covering something exciting on the Friday night. I am not sure how the logistics of getting out of bed at the time would work out. lol.
Anyways the media who did make it had no clue where they were going to end up! They only knew they were getting on a shuttle to be driven to the location for the presentation… “Up in de bush” (forested location).Yup, I am sure the media were a little surprised by that.
Brian Mc Farlane launched his band in the middle of nowhere! To add to the story… Lets stop here for a minute. Notice who is the story teller here. Brian is. Not the journalist. This man was “making news”
I was saying…To add to his story, 50 dancers, singers and drummers came forth from the forest to present 19 costumes to the 25 journalists on hand. Thatis howBrian Mc Farlane’s Trinidad Carnival 2009 Presentation Africa : Her People, Her Glory, Her Tears.
Here are some video clips I found on youtube of the launch.
Also check out Saucy Trini’s “ball by ball” review of the Media launch http://www.trinidadcarnivaldiary.com/2008/10/story-of-africa.html
Now tell me if that is not worth making a remark about?
Well he was justly rewarded for his efforts by being highlighted on page 1 and 2 of every daily newspaper in Trinidad. I should also make mention of Mango Media Caribbean and Judette Coward-Puglisi who was his partner in crime for this marketing/publicity stunt! Judette wrote an enlightening post about it on her blog 5 AM At Mango Media Caribbean, check out her post here.
Yes Judette, Its my pleasure to pitch and give you some “free” publicity for the great work. (send my mango in fed ex! thanks alot!)
Seriously, though its a great story to tell not just on pages 1 and 2 of the daily newspapers, but its also a story worth blogging about, worth sending to friends in email and worth being the topic of a worthwhile conversation! a.k.a. Word of Mouth the best kinda of marketing there is.
So do you anything as exciting in your marketing/promotion plan?
Corey Graham 2.0
www.coreykgraham.com
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