L.I.M.E – Cable And Wireless Caribbean Just Evolved

Its been on my mind the whole day!

After browsing the new LIME website this morning,my mind has been racing all day.

Don’t know what I am talking about?

Its the “new company”, Cable and Wireless is bringing to the people of the Caribbean – L.I.M.E. – Landline Internet Mobile and Entertainment. Its out with the old and in with LIME. Yes, Yes I know Cable and Wireless was not one of our favourite companies in the Caribbean., however they are saying its time for LIME!

I am saying its time for LIME too. What I am seeing from LIME has me rather impressed!

Yeah i heard that!

Yes I heard you whispering under your breathe “Corey is just stop ranting and raving, over nothing. Cable and Wireless will be Cable and Wireless.”

Well, Well, Well … I thought you would have given me more credit! I am not saying I am a fan of Cable and Wireless but you have to give Jack his jacket. Based on what I am seeing and hearing this re-branding goes much deeper than just a name. It looks to me like an evolution. It looks to me like it could be a company that people love. This re-branding doesn’t have feel like a “fly by night” or “quick-fix” operation. Its not really a case where you just tell the people something to get them off our backs.

It appears to be a well thought out, cohesive effort to bring real value to the Caribbean people.

Here is something found that I think might apply. I would say its something written by great man for dramatic effect, but I think I need to “keep it REAL” with you. lol.

Don’t get stuck in the rut. You have got to be able to question what you are doing day to day. Pull yourself apart. Take the time to review and analyze yourself and your environment. Admit honestly and with extreme clarity your strengths and weaknesses, successes and failures.Be realistic about your environment. This is the hardest part coming now. Rebuild yourself from deep down in the foundation. Build yourself into the person you need to be to accomplish your dream. Corey Graham 2.0^N

It seemed like Cable and Wireless has gone through this process and are now ready to bring something of real value to the Caribbean people…

“We’ve transformed into a new kind of telecoms company. With a new management structure (populated with the best and brightest people the region has to offer), improved customer service and exciting new products and services, such as our ambitious 3G network roll out, the change we’ve made runs a lot deeper than just our name.”

3 G Networks are starting to pop up primarily in the developed world and LIME is saying they are rolling it out? I am sorry but as a guy who likes my mobile technology and internet, that very,very exciting! Learn more about 3 G. (The main advantage is faster data transfer. i.e. streaming video/tv, video conferencing etc)

Its also my understanding, that the E(entertainment) in LIME is going to be pretty huge also. We have been hearing the rumours of IP TV and music downloads for a while now and all these other wonderful things can possibly happen and rather easily. The back bone has been now put in place with this new network, new focus along with the latest consumer technologies (iphone, Google’s andriod phone, Blackberry Storm, VOIP & Skype, etc).

The stage is set for these rumours to become a reality!

That’s what I agree its time 4 LIME.

The time is right. Its now to deliver the goods.

Providing that they do, working online might just become alot more profitable and fulfilling sooner rather than later. The value of online advertising and marketing will greatly increase as more and more Caribbean people get online. Along with the capacity for online tools to deliver the relavant marketing messages to the right people at the right time. As a result we will see that more and more companies large and small investing more time and energy into their online marketing and advertising. This would spark a situation where Caribbean Blogs, communities and other online real estate will grow in value. As they can better deliver the audience advertisers need. There is a world of possibility out there, let your mind wander!

That is one perspective on LIME, let me know what you think? You can share your perspective!

View the LIME website

Corey Graham 2.0

www.coreykgraham.com

PS. To LIME the company formerly known as Cable And Wireless, please don’t leave a bitter taste in our mouths. You know we, Caribbean People love a good “lime”.